Web metrics provide business professionals with an enormous amount of data about activity on their web site. Of course, too much data can often create more confusion and clutter for business professionals than actionable intelligence. But when you take this data, make sense of it, map it to your key business objectives, and make smart decisions based on it, web metrics can mature into web analytics. This class will equip you with the ability to leverage WebTrends Analytics to measure the key business objectives in order to drive your company's online presence and gain actionable insight that lead to smart, data-driven business decisions.

The class will also give you an overview of the core features, key reports and terminology of WebTrends Analytics. Learn how these features can be customized to solve your unique business challenges.

Although the majority of the content is relevant to previous versions, publicly held courses for WebTrends for Business Professionals are based on WebTrends Analytics 8.1.

Products Covered
WebTrends Analytics 8.1*

*Some of the advanced features covered in the class are not available in the WebTrends Analytics 8.1 Standard Package.

Who Should Attend?
Business and marketing managers, business analysts, web analysts, and other business professionals who are relatively new to web analytics and online marketing and rely on WebTrends reports to make business recommendations for web site marketing strategy, design, and usability.

Prerequisite
None

Topics Covered

• Identify key web analytics foundations such as identifying business objectives, developing Key Performance Indicators (KPIs) and scorecards, mapping all of these to available or custom WebTrends reports.
• Get a detailed tour of WebTrends Marketing Lab 2, including WebTrends Analytics terminology, features and add-ons.
• Review the standard WebTrends out-of-the-box reports.

Refund Policy