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SEMINARS
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Inetasia Solutions and WebTrends Present
Build / Market / Analyze - Implementing an On-Line Digital Marketing Strategy!
Join other e-marketing professionals in a half-day educational seminar to learn strategies, tactics, case studies and best practices of how to leverage web analytics and digital marketing to achieve better results. Speakers Jonathan Oh from WebTrends and Wolfgang Jaegel from Inetasia Solutions are back in town for another presentation on the benefits of WebTrends, Search Engine Optimization and Search Engine Marketing.
~ Free of Charge & Refreshments will be served ~
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| Date : |
Wednesday April 19th, 2006 |
| Time : |
09.00 am - 12.00 pm |
| Location : |
Microsoft Hong Kong
Seminar Room B, 2305 Three Pacific Place,
1 Queen's Road East, Hong Kong.
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Program Notes
| 08.30 - 09.00 am : |
Registration |
| 09.00 - 09.10 am : |
Welcoming Remarks
Gregory Smyth, CEO, Inetasia Solutions
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| 09.10 - 10.15 am : |
Search Engine Marketing
Wolfgang Jaegel, CTO,
Inetasia Solutions
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The Importance of Search Engines |
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Organic & Paid Placements (Search Engine Optimization vs. Search Engine Marketing) |
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Latest Industry Developments |
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The Shift of Marketing Dollars to the Internet |
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Case Study |
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| 10.15 - 10.30 am : |
Coffee Break |
| 10.30 - 11.15 am : |
WebTrends Web Analytics - Version 8.0 Release
Jonathan Oh, Webtrends
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Value/Importance of Web Analytics |
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Performance Dashboards and "What if" scenarios |
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Interactive Reporting Console |
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Business Intelligence Integration |
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Custom Reporting |
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5 Point Scenario Analysis |
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| 11.15 - 11.45 am : |
Case study - CBRE Thailand, Accor Hotels, Siam City Hotels, MyAsianVilla.com
Gregory Smyth & Wolfgang Jaegel
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Improved Organic Search Engine Rankings |
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Selecting the Most Successful Key Phrases |
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Calculating Return on Investment |
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Optimizing your Search Engine Marketing Campaigns |
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Optimizing your Content and Content Structure |
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| 11.45 - 12.00 pm : |
Q&A
All Speakers |
| 12.00 pm : |
Closing Remarks
Gregory Smyth |
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Seats are limited. Please reserve a seat by registering online at http://www.inetasia.com/free_seminar_reservation.aspx?WT.mc_id=1003 or fax back to Calvin Choi at (852) 2893 2300 no later than April 15th, 2006.
| Fax form |
| Name : __________________________________________________________ |
| Title : ___________________________________________________________ |
| Company : _______________________________________________________ |
| Contact Tel : _____________________________________________________ |
| Email address : ___________________________________________________ |
| Number of persons attending : _______________________________________ |
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