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SEMINARS
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Getting the most out of your website!
To view the presentations in PDF format, please click here.
~ Free of Charge & Refreshments will be served ~
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| Date : |
Tuesday September 19 th, 2006 |
| Time : |
09.00 am - 12.00 pm |
| Location : |
Microsoft Singapore Pte Ltd.,
1 Marina Boulevard #22-01,
Singapore,
018989 |
Join other e-marketing professionals in a half-day educational seminar discussing strategies, tactics, case studies and best practices on building websites and marketing them.
If your firm owns a website or is contemplating building one, site management, e-marketing, search engine optimization and web analytics are critical issues with which you should be concerned. Many firms find that the burden of maintaining and marketing a website is greater than expected - in terms of money, time, and resources.
Build, Market and Analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and WebTrends analytics, the world's leading solution for accurate and actionable metrics. |
Program Notes
| 08.30 - 09.00 am : |
Registration |
| 09.00 - 09.10 am : |
Opening Remarks
Gregory Smyth, CEO, Inetasia Solutions |
| 09.10 - 09.40 am : |
BUILD - Site Manager
Andrew Wallace, Product and Channel Manager
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Overview of Site Manager |
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Visual Studio 2005 |
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SQL 2005 |
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Reporting Services 2005 |
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Review of Core and Add On Modules |
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Case Study |
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| 09.40 - 10.30 am : |
MARKET - Search Engine Marketing
Wolfgang Jaegel, CTO, Inetasia Solutions
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Evolution of Digital Marketing |
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The Importance of Search Engines |
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Key Factor: Organic Search Results |
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Integrated Digital Marketing |
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| 10.30 - 10.45 am : |
Coffee Break |
| 10.45 - 11.15 am : |
ANALYZE - WebTrends Web Analytics
Wolfgang Jeagel, CTO, Inetasia Solutions
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Importance of Web Analytics |
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Consistent KPI's (Key Performance Indicators) |
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Measure and optimize your online campaigns |
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Performance Dashboards and 'What If' Scenarios |
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Avoid Traffic Jams: Discover where visitors get confused and drop out and why |
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| 11.15 - 11.45 am : |
CASE STUDIES - CBRE Thailand, Accor Hotels,
Siam City Hotels, Hong Kong Tourism Board,
Singtel, Malaysian Airlines
Wolfgang Jaegel, CTO, Inetasia Solutions
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Improved Organic Search Engine Rankings |
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Selecting the Most Successful Key Phrases |
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Calculating Return on Investment |
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Optimizing your Search Engine Marketing Campaigns |
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Optimizing your Content and Content Structure |
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* Case Study will depend on location |
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