| Press Release |
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| Inetasia to Provide Search Engine Optimization for Accor |
| Bangkok, January, 2006
Inetasia, a leading Asian Internet consultancy, has been commissioned to provide Search Engine Optimization services for Accor, the world's largest hotel and tourism group. Inetasia's specialist Digital Marketing Division will work to optimize Accor Asia-Pacific's websites to raise their online profile, in particular organic search engine placements.
"The Internet has revolutionized how customers research and book hotels for business and leisure," said Gregory Smyth, Founder and CEO of Inetasia. "Consequently, high organic search rankings on the major search engines are essential. Travel is a hyper-competitive sector and competition for key phrases is fierce. We are delighted that Accor has chosen Inetasia as their partner in this vital strategic initiative, and we are proud to add them to our portfolio of clients."
Inetasia's Digital Marketing Division was launched in May 2005 and has grown rapidly, becoming a cornerstone of the company's business. Inetasia employs a range of Search Engine Optimization and website promotion techniques to help clients benefit from improved search engine visibility and traffic, leading to higher online revenues.
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About Accor
Accor is the world's largest hotel and tourism group, with more than 3,500 hotels and resorts in 90 countries. Accor's hotel brands include Sofitel, Novotel, All Seasons, Mercure, Ibis and Formule 1.
In the Asia Pacific region, Accor is the largest and fastest growing hotel group, with some 180 hotels and more than 30,000 rooms in 15 countries: Australia, New Zealand, New Caledonia, Cambodia, China, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
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About Inetasia
Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and WebTrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.
Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus, Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations, Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.
For more information, please contact
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Gregory Smyth, CEO
gsmyth@inetasia.com |
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