| Press Release |
| Hong Kong Tourism Board Selects Inetasia for Custom WebTrends 7.5 Implementation |
| Bangkok, January, 2006
The Hong Kong Tourism Board (HKTB) has selected leading Asian Internet consultancy Inetasia for a custom implementation of WebTrends 7.5, the world's leading enterprise-class web analytics solution. Inetasia is the official WebTrends distributor for South East Asia, Hong Kong and Southern China.
"Tourism makes a major contribution to Hong Kong's economy," said Gregory Smyth, Founder and CEO of Inetasia Solutions Limited, "and the Internet is now central to the way in which international travellers plan their vacations. We are proud that the Hong Kong Tourism Board has given Inetasia the opportunity to help with their web analytics needs."
HKTB runs a content-rich, multi-lingual website, as well as numerous email marketing and Pay-Per-Click (PPC) campaigns in key strategic markets around the world. WebTrends 7.5 is a fully scalable web analytics solution, able to track the huge quantities of data produced by HKTB's website and online marketing initiatives. The customized, drill-down reports produced by WebTrends will allow HKTB to accurately assess how visitors use their site, and which of their email marketing and PPC campaigns perform the best, allowing them to confidently refine their online marketing strategies for maximum effectiveness.
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About the Hong Kong Tourism Board
The Hong Kong Tourism Board (HKTB) is a government body that works to promote Hong Kong as a tourist destination to a worldwide audience. HKTB's mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong, and to consolidate Hong Kong's position as a unique, world class and most desired destination.
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About Inetasia
Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and WebTrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.
Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus, Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations, Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.
For more information, please contact
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Gregory Smyth, CEO
gsmyth@inetasia.com |
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