| Press Release |
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| Hong Kong Trade Development Council Turns to Inetasia for Web Analytics Solution |
| Bangkok, July, 2006
The Hong Kong Trade Development Council (HKTDC) has turned to leading Asian Internet consultancy Inetasia to upgrade its web analytics processes. Deployment of WebTrends 7.5 will be central to Inetasia's work for HKTDC. WebTrends' scalable architecture is built to support even the largest, most complex web offerings, making it the ideal solution for handling the large quantities of data generated by HKTDC's websites and numerous online marketing campaigns.
In addition to implementing WebTrends 7.5, Inetasia will conduct a thorough overhaul of HKTDC's existing information architecture, including the deployment of the latest SmartSource Data Collection Server and the automation of the web analytics reporting process. This will increase system stability and save valuable time for HKTDC's staff when generating traffic reports.
"We are delighted to be given this opportunity to work with HKTDC," said Gregory Smyth, Founder and CEO of Inetasia Solutions Limited. "The advanced reporting capabilities of WebTrends 7.5 will allow HKTDC to analyze visitor behaviour in greater depth, yielding detailed information, including geographical data, with which to plan enhancements to their web offerings and marketing campaigns. And that will be good news for all businesses based in Hong Kong."
The advanced reporting capabilities of WebTrends 7.5 will provide the Bank of Thailand with the information they need to accurately analyze how visitors are using their website, allowing them to make informed decisions on website enhancements.
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About the Hong Kong Trade Development Council
The Hong Kong Trade Development Council (HKTDC) is the global marketing arm and trading hub for Hong Kong-based manufacturers, traders and service exporters. HKTDC has more than 40 offices around the world and works to promote small and medium-sized industries, which are the chief drivers of Hong Kong's economy. HKTDC has several web properties and conducts numerous online marketing campaigns.
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About Inetasia
Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and WebTrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.
Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus, Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations, Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.
For more information, please contact
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Gregory Smyth, CEO
gsmyth@inetasia.com |
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