Bumrungrad International Hospital has commissioned leading Asian Internet consultancy Inetasia to build and market a new website dedicated to the needs of inbound medical tourists. Inetasia will also implement WebTrends 7.5, the world's leading web analytics software, to allow Bumrungrad International to analyze visitor behaviour and the results of online marketing initiatives.

"Medical tourism is a growth industry in Asia, and healthcare is one of the key verticals Inetasia serves," said Gregory Smyth, Founder and CEO of Inetasia, "so we are delighted that Bumrungrad International has chosen us as their partner to help them develop this side of their business online."

The new website is specifically aimed at marketing Bumrungrad International's healthcare services to international visitors and increasing the numbers of medical tourists using the hospital. The website will be built using the latest version of Inetasia's Site Manager, a powerful web-based application that will give Bumrungrad International the ability to easily and securely manage site content.

A key project goal is healthy site traffic soon after launch, and so Inetasia's specialist Digital Marketing Division will provide Search Engine Optimization services to ensure high search engine visibility and a prompt return on investment.

Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus, Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations, Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.

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