| Press Release |
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| Inetasia to Implement WebTrends 7.5 for Accor |
| Bangkok, March, 2006
Accor, the world's largest hotel and tourism group, has commissioned leading Asian Internet consultancy Inetasia to implement WebTrends 7.5 across their Asian websites. WebTrends is the world leader in enterprise-class web analytics software. Inetasia is the official WebTrends distributor for South East Asia, Hong Kong and Southern China.
"The advanced tracking and reporting features included in WebTrends 7.5 will give Accor a greater depth of understanding of how visitors are using their websites," said Wolfgang Jaegel, Director and Chief Technical Officer of Inetasia. "Accor will have access to multi-dimensional, customized drill-down reports, which will allow them to assess which of their web offerings and marketing initiatives are the most effective, and refine their online business accordingly, for greater return on investment."
As part of the implementation process, Inetasia's technical team will provide on-site customization and consulting services, including a thorough overhaul of Accor's information architecture to increase system stability, and the development of customized reports to meet Accor's specific marketing requirements.
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About Accor
Accor is the world's largest hotel and tourism group, with more than 3,500 hotels and resorts in 90 countries. Accor's hotel brands include Sofitel, Novotel, All Seasons, Mercure, Ibis and Formule 1.
In the Asia Pacific region, Accor is the largest and fastest growing hotel group, with some 180 hotels and more than 30,000 rooms in 15 countries: Australia, New Zealand, New Caledonia, Cambodia, China, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
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About Inetasia
Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the global marketplace using the Internet, web-based applications, and information technologies. Build, market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0, a powerful web-based marketing platform for workflow automation and WebTrends web analytics, the world's leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.
Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus, Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations, Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.
For more information, please contact
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Gregory Smyth, CEO
gsmyth@inetasia.com |
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