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Inetasia Signs Webtrends Deal With Singapore's National Heritage Board
Singapore, December 15th 2008

With the importance of Internet analytics growing leaps and bounds, leading web consultancy Inetasia has agreed to set up Singapore's National Heritage Board with the latest Webtrends technology.

Webtrends web analytics is a leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

"Inetasia has worked on numerous Webtrends web analytics projects in Singapore," said Gregory Smyth, Inetasia's CEO and founder. "We are delighted to extend our relationship Singapore's National Heritage Board and to be given the opportunity to work with such a high profile client".

Inetasia's Webtrends consultants help ensure that all site pages, content and conversion scenarios are properly tagged to yield comprehensive and meaningful data for various end user requirements.

About National Heritage Board
The National Heritage Board actively champions the development of a vibrant cultural and heritage sector in Singapore. NHB promotes public awareness and appreciation of heritage through educational, outreach and community programs. It partners like-minded people in the private and public sector, and provides state-of-the-art archival and conservation services through the National Archives of Singapore and Heritage Conservation Centre. The Board also operates eight leading museums and heritage interpretative centres.
About Inetasia
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, ABN AMRO, Deutsche Bank, Hong Kong Trade Development Council, the United Nations, Bangkok Hospital, Accor Asia Pacific, Shangri-La Hotels and Resorts, United Broadcasting Corporation, CB Richard Ellis, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact:

Gregory Smyth, CEO
gsmyth@inetasia.com
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