| Press Release |
| PDF Version |
| Inetasia to Build Online Booking Engine for Amari Hotels |
| Bangkok, November, 2006
Inetasia has been contracted to build an online booking engine for Amari Hotels and Resorts, one of
Thailand's most respected and largest hotel chains. The new hotel booking engine will be a complete
web-based custom solution, created and integrated into Amari's website. It will allow visitors to make
secure online bookings at any of Amari's properties. Amari will be able to manage content via a
secure, user-friendly back-end administration platform.
"The travel and leisure industry is an important part of Thailand's economy, and it is one of the key
verticals Inetasia serves," said Gregory Smyth, Founder and CEO of Inetasia. "Internet bookings are a
crucial revenue stream for hotel chains, so we are delighted that Amari has entrusted Inetasia with
such an important part of their online business."
Inetasia has been contracted to build an online booking engine for Amari Hotels and Resorts, one of
Thailand's most respected and largest hotel chains. The new hotel booking engine will be a complete
web-based custom solution, created and integrated into Amari's website. It will allow visitors to make
secure online bookings at any of Amari's properties. Amari will be able to manage content via a
secure, user-friendly back-end administration platform.
In addition to building and implementing the hotel booking engine, Inetasia will redesign and enhance the usability of Amari's website, with the specific goals of attaining higher search engine placements, more website traffic and increased revenues from online bookings.
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About Amari Hotels and Resorts
Amari Hotels and Resorts is a hotel management company based in Bangkok. The group was
founded in 1965 and is a privately held company. There are currently fifteen properties in the group in
Bangkok, Chiang Mai, Pattaya, Koh Chang, Samui, Phuket and Trang. Amari Hotels and Resorts also
manages a nature resort in the very north of Thailand, a property in Loei province plus two City Lodge
properties and the St James Hotel in Bangkok.
Amari Hotels and Resorts has consistently been at the forefront of the Thai hospitality industry and
has built up a reputation for high standards of customer service.
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About Inetasia
Inetasia is a leading Asian Internet consultancy, providing high-value technology solutions to the
global marketplace using the Internet, web-based applications, and information technologies. Build,
market, and analyze with Inetasia's integrated marketing platform, which combines Site Manager 6.0,
a powerful web-based marketing platform for workflow automation and WebTrends web analytics, the
world's leading solution for accurate and actionable metrics to optimize online marketing performance
for maximum return on investment.
Inetasia's flagship clients include major local and multinational corporations such as Tesco Lotus,
Bank of Thailand, AIS, Royal & SunAlliance Insurance, CB Richard Ellis, UBCTV, United Nations,
Bangkok Hospital, Colgate, MobileOne, SingTel, MediaCorp, VISA, Deutsche Bank, AIG, Bank of
East Asia, Hong Kong Trade Development Council, HSBC, and Amari Hotels and Resorts.
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| For more information, please contact
Gregory Smyth, CEO
gsmyth@inetasia.com
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