|
SEMINARS
|
|
Integrated Online Marketing - Integrating digital marketing, Web 2.0 and monetization techniques with WebTrends web analytics to measure and maximize your online return on investment.
~ Free of Charge & Refreshments will be served ~
|
|
Program Notes |
|
| Date : |
Thursday September 18 th, 2008 |
| Time : |
09.00 am - 12.00 am |
| Location : |
The InterContinental,
973 Ploenchit Road (BTS Chidlom),
Patumwan Bangkok, 10330 Thailand |
| Cost: |
500 THB (Payable on arrival) |
|
| 08:45 - 09:00 am : |
Registration |
| 09:00 - 09:10 am : |
Opening remarks,
Gregory Smyth, CEO, Inetasia Solutions Limited |
| 09:10 - 9:30 am : |
Digital Marketing and Public Relations,
Matthew Smith, COO, Vivaldi PR
 |
Digital Marketing in the Marketing Mix |
|
The development of Social Media |
|
Digital Marketing and integration with Publicity Efforts |
|
Digital Marketing as a tool for Reputation and Issues Management |
|
| 09:30 - 9:50 am : |
WEBTRENDS - Accuracy Best Practices,
Gregory Smyth, CEO, Inetasia
|
Importance of Web Analytics |
|
Accurately identify visitors and collect traffic data for your site |
|
Properly calculate "unique visitors" and conversion rate. |
|
Defining ROI |
|
Monetization - Assigning dollar values to site behaviour |
|
| 09:50 - 10:10 am : |
MARKET - Digital Marketing Overview,
Gregory Smyth, CEO, Inetasia
|
The evolution of Integrated Digital Marketing. |
|
The importance of Search Engines |
|
Digital Marketing Strategy Overview. |
|
Web 2.0 Overview |
|
The Value of Content Syndication |
|
| 10:10 - 10:30 am : |
Coffee break. |
| 10:30 - 11:00 am : |
MARKET - Digital Marketing Campaigns,
Wolfgang Jaegel, CTO, Inetasia
|
Managing a Campaign (Organic vs Pay per Click) |
|
Quality Score - Definition and Importance |
|
The importance of Landing Pages and Usability |
|
What is considered good Conversion? |
|
| 11:00 - 11:30 am : |
INTEGRATE - Integrating online campaigns with WebTrends,
Wolfgang Jaegel, CTO, Inetasia
|
Common problems integrating online campaigns with web analytics. |
|
New tools for WebTrends integration. |
|
Measure your online campaigns - Discover where visitors get confused and drop out and why. |
|
Refining online campaigns to maximize ROI |
|
Case Study - Accor French Polynesia Campaign |
|
| 11:30 - 11:45 am : |
CASE STUDY - Wolfgang Jaegel & Gregory Smyth
|
| 11:45 - 12:00 pm : |
Q & A - All |
| 12:00 pm : |
Closing Remarks - Gregory Smyth, CEO, Inetasia Solutions. |
|
| Seats are limited. Please reserve a seat by registering online at http://www.inetasia.com/free_seminar_reservation.aspx?WT.mc_id=1005 or fax back to +66 2651 5699 no later than September 8th, 2008. |
| << Back |
