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SEMINARS
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Integrated Online Marketing - Integrating digital marketing, Web 2.0 and monetization techniques with WebTrends web analytics to measure and maximize your online return on investment.
~ Free of Charge & Refreshments will be served ~
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Program Notes |
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| Date : |
Wednesday November 21st, 2007 |
| Time : |
9:00 am - 12:00 pm |
| Location : |
American Club Singapore
10 Claymore Hill, Singapore
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| 08:45 - 09:00 am : |
Registration |
| 09:00 - 09:20 am : |
Opening remarks,
Gregory Smyth, CEO, Inetasia Solutions Limited |
| 09:20 - 9:50 am : |
WEBTRENDS - Accuracy Best Practices,
Gregory Smyth, CEO, Inetasia
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Importance of Web Analytics |
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Accurately identify visitors and collect traffic data for your site |
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Properly calculate "unique visitors" and conversion rate. |
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Defining ROI |
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Monetization - Assigning dollar values to site behaviour |
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| 09:50 - 10:10 am : |
MARKET - Digital Marketing Overview,
Gregory Smyth, CEO, Inetasia
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The evolution of Integrated Digital Marketing. |
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The importance of Search Engines |
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Digital Marketing Strategy Overview. |
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Web 2.0 Overview |
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The Value of Content Syndication |
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| 10:10 - 10:30 am : |
Coffee break. |
| 10:30 - 11:00 am : |
MARKET - Digital Marketing Campaigns,
Wolfgang Jaegel, CTO, Inetasia
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Managing a Campaign (Organic vs Pay per Click) |
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Quality Score - Definition and Importance |
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The importance of Landing Pages and Usability |
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What is considered good Conversion? |
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| 11:00 - 11:30 am : |
INTEGRATE - Integrating online campaigns with WebTrends,
Wolfgang Jaegel, CTO, Inetasia
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Common problems integrating online campaigns with web analytics. |
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New tools for WebTrends integration. |
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Measure your online campaigns - Discover where visitors get confused and drop out and why. |
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Refining online campaigns to maximize ROI |
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Case Study - Accor French Polynesia Campaign |
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| 11:30 - 11:45 am : |
CASE STUDY - Wolfgang Jaegel & Gregory Smyth
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| 11:45 - 12:00 pm : |
Q & A - All |
| 12:00 pm : |
Closing Remarks - Gregory Smyth, CEO, Inetasia Solutions. |
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