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Upcoming events |
| SEMINARS |
Build - Market - Analyze - Discover the latest Internet strategies to significantly improve your online presence!
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| Date: |
Tuesday September 23rd, 2008 |
| Time : |
08.45 am - 12.00 noon or 14.30 pm - 17.30 pm |
| Location : |
American Club (Peking Room),
Floors 48-49, Exchange Square Two,
Central, Hong Kong |
| Cost : |
$300 HKD per seat |
| Seats are limited. Please reserve a seat no later than September 19th, 2008. |
| Please choose one. |
| Program 1 - Morning Session l Program 2 - Afternoon Session |
|
| 08:45 - 09:00 am : |
Registration |
| 09:10 - 09:20 am : |
Opening remarks,
Gregory Smyth, CEO, Inetasia Solutions Limited |
| 09:20 - 09:40 am : |
DIGITAL MARKETING - The Value of Content
Gregory Smyth
 |
On Site Optimization |
|
Off Site Optimization |
|
Benefits of Press Release Syndication |
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Benefits of Article Syndication |
|
Benefits of Social Networking |
|
| 09:40 - 10:00 am : |
DIGITAL MARKETING - Viral Marketing
Gregory Smyth
|
What is so Appealing about Viral Marketing? |
|
Which Viral Tactics Get "Great Results" |
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Price Ranges - Microsites, Video Clips, Games/Quiz |
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Case Study - Accor Hotel Group |
|
| 10:00 - 10:20 am : |
MEDIA AND VIDEO
Gregory Smyth
|
The You tube Effect |
|
RIA and RSS Up Close |
|
Broadcast Media |
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Measuring and Optimizing Video, RSS & Podcast |
|
| 10:20 - 10:40 am : |
Coffee Break |
| 10:40 - 11:00 am : |
WEBTRENDS 8.5 - Latest Release
Gregory Smyth
|
Importance of Web Analytics |
|
Having Analytics is not the same as Understanding Analytics |
|
New Web 2.0 and Testing Reports |
|
Calculated Measures |
|
Accurately identify visitors across domains |
|
| 11:00 - 11:45 am : |
CASE STUDY - ReturningHope.com,
Brian Dardzinski, CEO, Returning Hope
|
Site Overview |
|
Role of Demographics |
|
Key Phrase Basket |
|
Launching Various Campaigns |
| |
* You tube
* Press Releases
* EDM’s
* Search Engine Optimization
* PPC |
|
Measuring your online campaigns using WebTrends - Discover where |
| |
visitors get confused and drop out! |
|
Properly calculate "unique visitors" and conversion rate. |
|
Refining online campaigns to maximize ROI |
|
Monetization - Assigning dollar values to site behaviour |
|
| 11:45 - 12:00 pm : |
Q & A - All |
| 12:00 pm : |
Closing Remarks - Gregory Smyth, CEO, Inetasia Solutions. |
| 14:15 - 14:30 pm : |
Registration |
| 14:40 - 14:50 pm : |
Opening remarks,
Gregory Smyth, CEO, Inetasia Solutions Limited |
| 14:50 - 15:10 pm : |
DIGITAL MARKETING - The Value of Content
Gregory Smyth
|
On Site Optimization |
|
Off Site Optimization |
|
Benefits of Press Release Syndication |
|
Benefits of Article Syndication |
|
Benefits of Social Networking |
|
| 15:10 - 15:30 pm : |
DIGITAL MARKETING - Viral Marketing
Gregory Smyth
|
What is so Appealing about Viral Marketing? |
|
Which Viral Tactics Get "Great Results" |
|
Price Ranges - Microsites, Video Clips, Games/Quiz |
|
Case Study - Accor Hotel Group |
|
| 15:30 - 15:50 pm : |
MEDIA AND VIDEO
Gregory Smyth
|
The You tube Effect |
|
RIA and RSS Up Close |
|
Broadcast Media |
|
Measuring and Optimizing Video, RSS & Podcast |
|
| 15:50 - 16:10 pm : |
Coffee Break |
| 16:10 - 16:30 pm : |
WEBTRENDS 8.5 - Latest Release
Gregory Smyth
|
Importance of Web Analytics |
|
Having Analytics is not the same as Understanding Analytics |
|
New Web 2.0 and Testing Reports |
|
Calculated Measures |
|
Accurately identify visitors across domains |
|
| 16:30 - 17:15 pm : |
CASE STUDY - ReturningHope.com,
Brian Dardzinski, CEO, Returning Hope
|
Site Overview |
|
Role of Demographics |
|
Key Phrase Basket |
|
Launching Various Campaigns |
| |
* You tube
* Press Releases
* EDM’s
* Search Engine Optimization
* PPC |
|
Measuring your online campaigns using Webtrends - Discover where |
| |
visitors get confused and drop out! |
|
Properly calculate "unique visitors" and conversion rate. |
|
Refining online campaigns to maximize ROI |
|
Monetization - Assigning dollar values to site behaviour |
|
| 17:15 - 17:30 pm : |
Q & A - All |
| 17:30 pm : |
Closing Remarks - Gregory Smyth, CEO, Inetasia Solutions. |
|
|
| Seats are limited. Please reserve a seat no later than September 19th, 2008. |
|
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|
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