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Helping companies bridge the gap between business goals and technology solutions
Web analytics is the marketer's bridge over the confidence gap.
Executives are making web analytics a top priority
Web site Analytics Web site Analytics
Source: JupiterResearch, "Key Performance Indicators: Using Analytics to Drive Action", July 2004
Delivering 7 of the top 10 marketing metrics
What ROI metrics do you track?
  1. Customer satisfaction
  2. Website traffic
  3. Market share
  4. Feedback from sales and channel groups
  5. Advertising effectiveness
  6. Qualified leads
  7. Brand awareness
  8. Revenue impact of select marketing programs
  9. Customer churn
  10. Revenue impact of all marketing programs

Source: CMO Magazine, "2005 CMO Reality Check Survey", June 2005

A metrics framework to fuel the right actions

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