Like a diamond in the rough, web analytics data may have great volume, but they don’t display their true worth until in an expert’s hands. Cut for maximum brilliance, data can bring light and value to an organization's many different facets.

Many people within an organization - from executives to developers and merchandisers - can benefit from the insight analytics data have to offer, if staffers are given data they can act on.

Web product managers/business leads. These managers can evaluate the effectiveness of their site sections and outcome of site changes. They can also use analytics to identify improvement opportunities.

Designers. Site designers can evaluate different designs' performances. They can also conduct A/B or multivariable design tests.

Executive/management team. Until recently, executives and management teams didn't pay much attention to Web analytics. Now, some of our most successful clients use Web data to set corporate or group goals, as well as to evaluate the success of different groups or individuals. Many of our clients even use this data as part of their bonus distribution plan, especially for their Web teams, tying specific metric goals to individual performance evaluations.

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