| LINK POPULARITY BUILDING FAQ'S |
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| Why do I need Link Popularity Building? |
Building Link Popularity is one of the most important and critical aspects of any effective search engine optimization campaign today. The ‘off page’ factors such as link popularity play a major role in your site’s ranking in the search engine results page (SERP).
Link Popularity itself, refers to the number of links pointing to your site, from other sites. Link Popularity Building helps your website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. The theory goes something like this: The search engine powers-that-be, have decided that if other sites are linking to your site, it must be a winner, therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
Most crawler based search engines use link popularity as one of the factors in their ranking algorithms. As mentioned earlier, major search engines now go much beyond the number of links your site has, but try to determine the importance of each link and its relevance to your site. The idea is to get links from web pages that are related to your site for the search terms that you want to be found for. The search engines - and those that program the search engine algorithms - are not stupid. They are used to search engine spammers trying to cheat their way into getting a high ranking. Because of this, the search engines are not just looking for the number of links that point to a site ... most important is the quality of those links. It is important to understand that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, IP Classes of the 2 linked domains, etc.
The PageRank of your site's web pages is also directly influenced by your link popularity exercise. Therefore, a good link building exercise in combination with a successful search engine optimization campaign can get your website ranked high with the major search engines.
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| What are reciprocal links? |
Reciprocal Links refers to the process of link exchange or trading of web links. Most of the search engine crawlers give importance to link popularity while assigning rankings for natural search results. This came about as a simple outcome of the fact that if your website is good, more and more websites would want to link to you. Since it is difficult to establish incoming links without giving an outgoing link, exchanging links or trading links with other websites became an important factor.
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| What are non-reciprocal or one-way inbound links? |
Non-Reciprocal Links refers to the process of creating one-way links.
As mentioned earlier, major search engines now go much beyond the number of links your site has, but try to determine the importance of each link and its relevance to your site. In order to get more links and consequent higher ranking, webmasters in the past tried to manipulate and trick their way through the search engine algorithms by mass linking to websites, trading links with ‘link farms’, FFA pages and guest books etc.
As crawlers got smarter, due importance began to be given to non-reciprocal links. For a crawler, non-reciprocal links meant no tricks and only genuine linking.
In a high quality link building campaign, the amount of non-reciprocal one-way inbound links should be in a healthy mix with quality reciprocal links exchanges.
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| How much time does it take to get quality inbound links? |
The time factor varies from Package to Package. We have different timeframes depending on the links campaign chosen by you.
But on an average, we create minimum 100 links per month per project. For time frame and link quantity guidelines please check out our link popularity building services page.
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| What kind of link popularity building package is suitable for my site? |
This depends strongly on factors like your targeted key phrases, the link popularity of your competition, etc. Please don't hesitate to ask us for advice which link popularity building campaign is best for your website.
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| Do you guarantee PageRank (PR) improvement? |
Our Link Building Campaign offers predictable results based on our experience. Although we do not offer any specific PR improvement guarantees.
Our evaluation can give you a fair idea of how much PR improvement you can expect.
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| How long will it take search engines to recognize these links? |
Search Engines start recognizing these links in 2-4 weeks even as we are in the process of link creation.
On an average it takes around 6-8 weeks after the project completion for search engines to recognize most of the links.
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| Do all search engines give credits to links / PageRank? |
Yes, all search engines give credit to incoming links.
PageRank is a term coined by Google. Other Search Engines might call it differently but most of them do give weightage to this concept.
A link pointing towards your website translates into external opinion on your website. It is an off page factor to determine whether your website is relevant. If a search engine finds a link pointing towards your website, it gives your website the weightage or value of that incoming link based on the quality and relevance of the incoming link.
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| Will Google recognize all the links you create? |
Since the selected partner sites are already indexed sites, Google will recognize most of the links, but it might not display all of these links as Google has its own policy for displaying links to a particular site.
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| How long will it take for my PageRank (PR) to improve? |
On average Google takes about 4 weeks to index these new links and it takes about another 4 weeks to start giving these links the values and your website’s PageRank is recalculated. It would be safe to expect the PageRank to improve within eight to twelve weeks.
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| Will my site ranking improve with greater Link Popularity? |
An increase in Link Popularity and PR definitely allows you to compete for more competitive keywords in your related field as it become possible to beat more number of pages and rank higher with competitive keywords.
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| Do you link from FFA, Link-farms, etc.? |
No! Reciprocation of links with FFAs, Link-farms etc. does not get any value as the quality and relevance both are not usually present. Exchanging links with them can actually harm your website.
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| How do you define a quality link partner? |
| For a website to qualify as a good link exchange partner site, it needs to qualify certain parameters like: |
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The relevance of the site to your particular site |
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Whether the site has been indexed in Search Engines or not. |
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The number of outgoing links from the partner site. |
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The links on the page should be well classified and focused |
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The partners site has to be search engine friendly. |
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| Do you get links from specific related industries or general sites? |
Search Engines give more preference to links that point towards a website from a related website. So we focus on websites related to the particular industry as link partners.
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| Do you use mass emails to approach link partners? |
No! Each probable link partner under a particular category is hand picked. We study their site for quality and relevance, their link policy for understanding the approach and write personalized emails to all of them proposing a link exchange partnership.
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| How do you find potential link partners? |
We hand select each link exchange partner for each link building campaign.
We run a searches on the major search engines on various categories identified for your particular site for the links popularity building campaign. Then we manually and carefully examine the quality and relevance of sites that are willing to exchange links available under these categories. We then study their link exchange policies to come up with the best possible link exchange partners for your web site.
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| What is your link building capacity? |
Our trained professional staff has the capacity to cater to several projects simultaneously. At present we can create around 4000 quality links per month. As our client base is continuously expanding, Inetasia is also hiring and training additional staff on a ongoing basis.
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| How frequent do you update me with the progress? |
| We would be keeping you updated on the progress of the links campaign one a monthly, bi-weekly or weekly basis, according to the package you selected. Apart from this regular updates, we would also be in touch with you on important milestones as: |
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Taking permission for access to the server or particular folders |
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Configuring the links area within your website |
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Finalization of the directory categories and link text |
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Final audit of the links directory area |
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regular progress reports |
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| How can I verify the created links? |
At the end of the link building campaign, or with a monthly maintenance package on a monthly basis, we provide you with report and database of all the verified link partners.
Also, you can regularly check the links through going to the partner websites.
As Link Popularity Campaign Client of Inetasia you also can easily verify your link partners with our LinkCEO Desktop Application. LinkCEO is provided as free add-on with all of our Link Popularity Building packages.
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| Do I have the option to reject links that in my eyes do not appear to be good? |
During the Link creation process Inetasia very carefully selects the partner sites and only accepts quality links.
If the unlikely event occurs and you find any of these links not being satisfactory, we remove them and add new ones or compensate with more links over and above the packaged amount.
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| How long do the links last? |
Normally websites maintain reciprocal links for a long time as they are mutually beneficial.
A small percentage of these links might drop off because of several reasons like URLs or Domains of some websites changes, some sites may also shift links to different categories without informing you, the website may become inactive or the webpage goes offline.
On average over 90% of the links remain live for the years to come.
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| Will you link to my competitors from my site? |
We recommend linking to competitors' websites, as these links are given more importance due to the good quality and relevance of these links.
Many Site owners fear that linking to their competitors would result in the leaking of traffic from their website to their competitors. This however is a wrong notion for the same reason that if traffic would go from their website to the competitors, traffic would also come back. Fact is, linking with the competitor websites is anything but bad for you. It gives you high quality links, increases the value of that link to you because of the relevance and also brings targeted genuine traffic.
However, website owners still have the option of declining the option of linking with competitors. We give due respect to the client's choices.
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| Can I manage links on my own once you deliver the campaign? |
Yes you can.
As soon you sign up with Inetasia for a Link Popularity Building Campaign you get the LinkCEO Link Checker Desktop Application as a free value added bonus. This links application is user friendly for both managing the current links and adding new ones.
You would be bound by the terms and conditions of the LinkCEO Application and the usage policies.
You can expect a lot of requests for new links as the just concluded links campaign would result in increased visibility and since more and more websites would be able to find you, they would want to trade links with you. In such cases, LinkCEO comes very handy. With LinkCEO, you are able to manage the current links and keep a track on the reciprocal links and whether they are still active.
If you are pressed on time however, or if you need ongoing quality Link Popularity Building because your website is in a very competitive field, you can opt for our maintenance program.
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| Why do I need maintenance and ongoing Link Popularity Building? |
| A link building campaign requires maintenance. There are various reasons because of which you need to keep a track of the links. Reasons are management of new requests and the drop in the number of incoming links. There can be various reasons for the drop in number of incoming links: |
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Linking sites might become non-functional / offline. |
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The site owner might drop your link from a site. |
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Linking Page might be removed from that site. |
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The link might be moved to some other page without informing you. Such links are difficult to trace. |
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The linking page is renamed. |
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In a competitive field you need ongoing Link Popularity Building - as you competitor do - do stay ahead of the competition.
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| Do you need any email ID's created? |
If your Web Hosting provider allows multiple POP accounts we'd prefer an email ID which points to the site we are working for like: seo@yourdomain.com. If you can not create an additional POP address like that, we'd use our own mail server and create an email like "clientdomainname"@etrafficconsultants.com.
If we are using the email address hosted with your domain we will need this information: |
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mail server details |
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Password |
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| Do you need any special permission on my server? |
For a reciprocal links campaign, we'll be requiring the creation of a directory called "/resources" or "/recommended-websites".
In order to upload and maintain the pages containing the links of the link partners, we'll need FTP access to this directory.
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