| GOLD SEARCH ENGINE REGISTRATION (SER) PACKAGE |
| This package is designed as an entry-level solution for a mid size website enabling you to begin your online marketing on a solid foundation. This package is a good place to start if you have not taken adequate steps to get your site listed on the search engines and directories. It also establishes a relationship with our team and gives you access to our marketing advice and resources. Inetasia services include the following; |
| 1.) Keyword Analysis, Research and Selection |
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Meeting (on-line, phone or personal) to review client's existing understanding of current keywords and key phrases used |
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Building of "Keyword Basket" utilizing the following research techniques;
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Competitive site analysis |
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Word, phrase and synonym analysis |
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Word popularity analysis |
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Site Content / Business Relevance analysis |
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Building of strategic Key Phrase universe of up to 150 keyword phrases |
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Prioritization of Key Phrases for optimal conversion ratio |
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Competitor analysis of 10 main competitors using 10 short listed keyword phrases in 5 major search engines (Google, Yahoo, MSN, AltaVista, AOL) |
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Analysis of existing Website programming code and front end design |
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| Please note English only keywords - other languages are available upon request. |
| 2.) Website Usability Analysis |
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Review of Design Conventions (Alignment, Proximity, Repetition and Consistency, Contrast) |
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Review of Information Architecture |
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Quality Assurance (Browser test, Speed, Accessibility) |
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| 3.) Website Optimization |
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Target up to a maximum of the 50 most effective keyword phrases (up to a maximum of 25 pages 2 key phrases per page) |
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Website optimization including minor editing of content |
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Optimization of;
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Code structure |
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MetaTags (proper MetaTag insertion) |
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Directory structure, depth and names |
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File structure and names |
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Internal link structure |
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Keyword density and proximity |
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Implementation of;
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Sitemap |
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Proper tags (e.g. <h1> to <h3>, <alt>, <strong>, <em>, etc.) |
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| 4.) Directory Submission |
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Optimized and manual submission to 120 free Directories (one-time) |
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Optimized and manual submission up to 30 Fee Based Directories (see attached appendix) |
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| 5.) Press Release Optimization and Submission |
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Optimization and submission of one press release to PRWeb.com |
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| 6.) Summary Report |
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Summary report of changes (before and after) to website and current Search Engine Ranking Positions (SERPs) |
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| Results - A properly registered site will enjoy more targeted traffic and better presence on Search Engines and Directories. |
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