| SILVER SEARCH ENGINE REGISTRATION (SER) PACKAGE |
| This package is designed as an entry-level solution for a small website enabling you to begin your online marketing on a solid foundation. This package is a good place to start if you have not taken adequate steps to get your site listed on the search engines and directories. It also establishes a relationship with our team and gives you access to our marketing advice and resources. Inetasia services include the following; |
| 1.) Keyword Analysis, Research and Selection |
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Meeting (on-line, phone or personal) to review client's existing understanding of current keywords and key phrases used |
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Building of Keyword Basket utilizing the following research techniques;
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Competitive site analysis |
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Word, phrase and synonym analysis |
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Word popularity analysis |
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Site content / business relevance analysis |
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Building of strategic key phrase universe of up to 75 keyword phrases |
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Prioritization of key phrases for optimal conversion ratio |
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Competitor analysis of 3 main competitors using 10 short listed keyword phrases in 5 major search engines (Google, Yahoo, MSN, AltaVista, AOL) |
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Analysis of existing website programming code and front end design |
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| Please note English only keywords other languages are available upon request. |
| 2.) Website Optimization |
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Target up to a maximum of the 20 most effective keyword phrases (up to a maximum of 10 pages and 2 key phrases per page) |
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Website optimization including minor editing of content |
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Optimization of;
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Code structure |
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MetaTags (proper MetaTag insertion) |
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Directory structure, depth and names |
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File structure and names |
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Internal link structure |
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Keyword density and proximity |
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Implementation of;
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Sitemap |
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Proper tags (e.g. <h1> to <h3>, <alt>, <strong>, <em>, etc.) |
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| 3.) Directory Submission |
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Optimized and manual submission to 60 free Directories (one-time) |
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Optimized and manual submission up to 10 Fee Based Directories (see attached appendix) |
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| 4.) Summary Report |
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Summary report (before and after) of changes to website and current Search Engine Ranking Positions (SERPs) |
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| Results - A properly registered site will enjoy more targeted traffic and better presence on Search Engines and Directories. |
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