SEARCH ENGINE OPTIMIZATION (SEO) |
| Search Engine Optimization is the "OFF-SITE" component of a Digital Marketing campaign. It is an ongoing service that helps acquire and retain higher rankings on the major Search Engines for targeted keyphrases. Competition for the most valuable keyphrases can be fierce, and the Search Engines frequently change their ranking criteria, so ongoing optimization is essential to stay ahead of competitor websites and keep up with the Search Engines.
Inetasia offers Silver, Gold and Custom Search Engine Optimization packages depending on the nature of the website and the competitive landscape. |
Initial Site Analysis
Inetasia will analyze where your website is currently placed with the major Search Engines to help assess the work that needs to be done and provide a benchmark against which to measure results. This includes:
- PageRank - How highly Google rates your website's pages.
- Link Popularity - How many quality inbound links to your website are recognized by the major Search Engines.
- Search Engine Saturation Analysis - How visible your website is on the major Search Engines.
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Inbound Link Popularity Building
Inetasia will conduct an ongoing campaign of building quality inbound links to your website to improve Search Engine rankings and quality scores. This includes:
- Strategic Link Analysis.
- Acquiring new inbound links.
- Maintenance of link pages and database.
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Amend & Maintain Onsite Optimization Items
Inetasia will conduct the necessary maintenance to keep up with algorithm changes implemented by the major Search Engines. Without this work, rankings will drop when the Search Engines change their criteria. This includes maintenance of:
- Metatags.
- Headers.
- Other parts of the code.
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Monitoring of Key Search Engines
Inetasia regularly monitors key Search Engines to ensure that your URL is indexed, and will make changes when necessary so that your site can always be readily spidered. |
Reporting
Inetasia provides monthly Digital Marketing Summary Reports showing key Search Engine Optimization results compared with initial benchmark figures. This allows you to clearly assess progress. |
Key Benefits
- Higher rankings on the major Search Engines.
- Long-term gains in online visibility.
- Increased pre-qualified website traffic.
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