SEARCH ENGINE REGISTRATION (SER) |
| Search Engine Registration is the "ON-SITE" component of a Digital Marketing campaign. It is the first service that Inetasia performs when optimizing a client's website and it provides a solid foundation and structure on which to build a successful Digital Marketing campaign. During Search Engine Registration, Inetasia's Digital Marketing team will research the most appropriate keyphrases to optimize for. We will then make adjustments to your website to make sure the design and architecture are Search Engine compatible and ensure that it can be easily spidered and indexed by the major Search Engines.
Inetasia offers Silver, Gold and Custom Search Engine Registration packages depending on the size, structure and complexity of the website and the competitive landscape.
|
Keyphrase Analysis, Research and Selection
Inetasia will ensure that your website is optimized for the most appropriate keyphrases to increase traffic and boost conversion rates by driving more pre-qualified visitors. This includes:
- Website Copy Review - To identify relevant keywords and keyphrases.
- Synonyms & Related Words - E.g. "Sydney accommodation" as well as "Sydney hotel".
- Keyphrase Analysis - How frequently relevant keyphrases are used in searches.
- Keyphrase Prioritization - To ensure optimal conversion ratio.
|
Market & Competitor Analysis
Securing high Search Engine rankings for targeted keyphrases means competing with (and beating) other websites. To do this well it is essential to understand the breadth of competition in the top two results pages of the major Search Engines. This includes:
- Market Analysis - How much competition is there for relevant keyphrases?
- Competitor Analysis - How well optimized are competitor websites?
|
Website Structure
To ensure that your website is fully Search Engine compatible, and to minimize coding issues that may affect Search Engine rankings, Inetasia conducts extensive on-site optimization. This includes:
- Website optimization - Including minor editing of content.
- Code structure.
- Metatags - Proper MetaTag insertion.
- Directory structure, depth and names.
- File structure and names.
- Internal link structure.
- Keyword density and proximity.
- White space - Gaps in the code that have no purpose and increase the size of files.
- W3C errors - The World Wide Web Consortium (W3C) is the main international standards organization for the World Wide Web. Failing to comply with W3C standards can have a serious impact on your site quality score on the major Search Engines.
- Various other proprietary techniques.
|
Key Benefits
- Ensure full Search Engine compatibility.
- Address any coding and information issues that may affect Search Engine rankings.
- Optimize for the most appropriate keyphrases.
|
|
