What is Your Big Data Solution?

Location :
Microsoft Thailand, 38th Fl. CRC Tower, All Seasons Place 87/2 Wireless Road, Pathumwan, Bangkok 10330
Date :
Thursday April 3rd 2014
Time :
9:00 am - 12:00 pm
Cost :
700 THB

Agenda

Time    
8:30 – 9:00 am : Registration
9:00 – 9:10 am : Opening Remarks - Gregory Smyth, CEO - Inetasia Solutions Limited
9:10 – 9:30 am : Webtrends – Big Data Overview
  • Evolution of Digital Media
  • Investing in the Core
  • Being Relevant in all Channels
  • Open Architecture
  • Scalability & Flexibility
Speaker : Gregory Smyth, CEO - Inetasia Solutions Limited
09:30 – 10:10 am : Powering Advanced Internet Presences with SharePoint 2013
  • Publishing Process
  • Mobile Device Support and Website Personalization
  • Enterprise Search
  • 3rd Party Product Providers
Speaker : K. Smith Mangmeetakun, Microsoft Solution Specialist - Productivity
10:10 – 10:30 am : COFFEE BREAK
10:30 – 11:10 am : Ensighten
  • Tag Management Overview
  • Solving the Marketing Agility Challenge
  • Interpreting Web Analytics Results
  • The Only Tag You Will Ever Need!
Speaker : Mat Hauck, Vice President - International Strategy Ensighten
11:10 – 11:30 am : Webtrends Case Study - Thai Airways
  • Business Challenges
  • Multi-channel Visitor Tracking
  • Business Optimization & Analytics Framework
  • Campaign Management & Tracking
Speaker : K. Saengdao Kamnerdmee - Thai Airways
11:30 – 11:50 am : Observe Point Tag Auditing
  • The Dramatic Proliferation of Tags
  • Data Confidence
  • Load Time Considerations
  • More Tags Does Not Mean "More Accuracy"
  • Website Examples
Speaker : Mircea Cantar, Head of Analytics - Inetasia Solutions Limited
Gregory Smyth, CEO - Inetasia Solutions Limited
11:50 – 12:00 pm : Q&A