CB Richard Ellis Hong Kong Renews Digital Marketing Program
Hong Kong, October 10th 2007
CB Richard Ellis Hong Kong will continue to utilize the digital marketing expertise of leading Asia-based Internet consultancy Inetasia Solutions Ltd to bolster its already-thriving real estate business.
Part of the renewed deal will include the deployment of the latest version of the world’s most advanced web analytics tool - Webtrends.
"We are pleased to continue our relationship with CBRE as they have been a client since 2000,” said Gregory Smyth, CEO of Inetasia.
The extensive reporting provided by Webtrends 7.5 gives CBRE comprehensive insight on how visitors interact with its website. The information is then integrated with a multi-faceted digital marketing initiative combining link building, content syndication, and on-site optimization.
“The result is improved rankings and the ability to assess the effectiveness of web-offering methods and marketing initiatives so online business can be refined accordingly to achieve greater return on investment," said Smyth.
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO