McDonald's Singapore Tracks Deliveries With Webtrends

Singapore, November 5th 2007

Leading Internet consultancy Inetasia plans to beef up McDonald’s Singapore online marketing prowess with the most interactive and insightful web analytics solution in the world.

Asia-based Inetasia Solutions Ltd will supply McDonald’s Singapore with the most advanced web analytics capabilities using the latest version of Webtrends software. Inetasia is the official Webtrends distributor for Southeast Asia, Hong Kong, and southern China.

"The advanced tracking and reporting features included in Webtrends 8.0 will give McDonald’s Singapore a greater depth of understanding of how visitors are using their website," said Gregory Smyth, CEO of Inetasia.

"McDonald’s Singapore will have access to multi-dimensional, customized drill-down reports that will allow them to assess which web offerings and marketing initiatives are the most effective, and refine their online business accordingly for greater return on investment," he added.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com