Inetasia And Hong Kong Tourism Board Renew Webtrends Partnership
Bangkok, December 2008
The Hong Kong Tourism Board (HKTB) has again tapped Inetasia to provide a comprehensive range of Webtrends services.
The customized, drill-down reports produced by Webtrends allows the HKTB to accurately assess how visitors use its site and determine which email marketing and PPC campaigns perform the best, enabling it to refine online marketing strategies for maximum effectiveness.
"Tourism is pivotal to the continued growth of the Hong Kong economy," said Gregory Smyth, founder and CEO of Inetasia. "The Internet now plays a key role in how international travelers plan their vacations, and we are excited that the Hong Kong Tourism Board has given Inetasia the opportunity to bolster their web analytics needs."
HKTB runs a content-rich, multi-lingual website, in addition to email marketing and Pay-Per-Click (PPC) campaigns in key strategic markets throughout the world. Webtrends 8.5 is a fully scalable web analytics solution, able to track the huge quantities of data produced by HKTB's website and online marketing initiatives.
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO