OCBC Banks With Inetasia and Webtrends For Superior Results

Singapore, January 5th 2009

Inetasia, a leading Asia based independent Internet consultancy, has signed a Webtrends deal with the Oversea-Chinese Banking Corporation Limited (OCBC), Singapore’s longest established bank.

Webtrends web analytics is a leading solution for accurate and actionable metrics to optimize online marketing performance for maximum return on investment.

Inetasia’s Webtrends consultants will help ensure that all OCBC’s site pages, content and conversion scenarios are properly tagged to yield comprehensive and meaningful data for various end user requirements.

"We will help OCBC consolidate, integrate and quantify online initiatives and solutions. Our integrated web-based marketing platform provides consolidated reporting from impression to conversion, to generate ROI quickly and efficiently for all online marketing initiatives," said Gregory Smyth, Inetasia’s CEO and founder.

Webtrends delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com