SingTel Rings Up Web Analytics Results With Webtrends

Singapore, December 29th 2008

SingTel, the Singapore-based global communications giant, has renewed its Webtrends 8.5 contract with leading Asia based Internet consultancy Inetasia.

"SingTel is one of the most successful and respected companies in its field," said Gregory Smyth, founder and CEO of Inetasia. "We are delighted that SingTel has chosen Inetasia to continue assisting it with its web analytics requirements."

Webtrends 8.5 provides customizable, drill-down reports that give SingTel detailed, actionable accounts on how customers interact with its website and online marketing initiatives.

Webtrends 8.5 is a world leader in enterprise-class web analytics software and Inetasia is the official Webtrends distributor for South East Asia, Hong Kong and Southern China.

Inetasia's technical team will continue to provide consulting services to SingTel during the implementation process of Webtrends 8.5, including customized tagging and reports, training and knowledge transfer.

Webtrends dramatically improves web results for many of today's largest companies and most innovative marketers around the world. Organizations such as the Hong Kong Tourism Board, the Hong Kong Trade Council, and Singapore’s Ministry of Foreign Affairs also rely on Webtrends award-winning technology.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com