Inetasia Helps OOCL Refine Its Logistical Edge

Hong Kong, January 5th 2009

Asia-based Inetasia has renewed a deal to provide Webtrends to OOCL, one of the world’s largest shipping companies.

Inetasia’s Webtrends consultants help ensure that all OOCL’s site pages, content and conversion scenarios are properly tagged to yield comprehensive and meaningful data for various end user requirements.

Webtrends dramatically improves web results for many of today’s largest companies and most innovative marketers. Its web analytics and marketing optimization solutions have set a gold standard for innovation, performance and value since 1993.

"OOCL's work is based on logistics and our Webtrends web analytics helps OOCL better service its clients, and better react to the changing marketplace in the shipping world,” said Gregory Smyth, Inetasia’s CEO and founder.

Webtrends allows organizations to extend the rich, visitor-centric data collected by their websites to business systems throughout the enterprise.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com