China Light And Power Shines With Inetasia’s Webtrends Deal

Hong Kong

Hong Kong’s China Light & Power news-events has renewed its Webtrends agreement with Inetasia, a leading Asia based independent Internet consultancy.

As companies move more and more of their marketing initiatives online, the need to accurately track and analyze results is crucial. The customized, drill-down reports produced by Webtrends will allow China Light & Power to accurately assess how visitors use its website and determine the effectiveness of marketing campaigns.

"We are happy to continue assisting China Light & Power with its web analytics requirements," said Gregory Smyth, founder and CEO of Inetasia. "Webtrends provides reports that give detailed, actionable business intelligence about how customers interact with its website and online marketing initiatives."

Webtrends enables companies to refine online marketing strategies for maximum effectiveness.

Inetasia provides a complete end-to-end solution, starting with the analysis of China Light & Power's business requirements for online initiatives. These requirements are then matched to key metrics that the organization can use to measure ongoing performance and success.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com