Inetasia's Website Build for Novotel Nathan Road Makes it 'Hip to be Square'

Bangkok, March, 2010

Around 4 months after the launch of the website for The Square at Novotel Nathan Road, Inetasia's website design and build continues to attract huge numbers of bookings for the Hong Kong restaurant. The technologies and techniques used have ensured that the website is both robust and attractive,

Inetasia, a leading Asia-based internet consultancy, recently rebuilt the website for The Square at Novotel Nathan Road. The website has enjoyed immense success in its first few months of operation.

Irene Sung, Public Relations manager for Novotel Nathan Road, has noted the very real effect of the new website design on business. "Inetasia designed this extremely user friendly online restaurant booking tool and website which was a phenomenal success. Over 1,000 bookings was made just through the website in the first month after launch", Mrs Sung said.

"The Menu, Location and Promotions are instantly accessible, and the website shows off the quality of the food and atmosphere beautifully", said Dan Wallace, head of Inetasia's website design team.

The Square's website design integrates best practices in several areas of e-business. Technologies and techniques used by the Inetasia team for the build include:

Adobe Photoshop and Illustrator Hosted video Flash CSS and PHP Google Analytics On site Optimization.

"The inclusion of our highly specialized on-site search engine optimization techniques is a major factor in driving traffic to The Square", says Mr. Wallace "The website 'caters' beautifully to guests, with a clear and intuitive layout, but is also very well placed for search engine marketing", he continued. The Square's website has few rivals in the local industry for ease of navigation, attractiveness of design and SEO success.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com