Brigade Hospitality Marching Towards e-Success With Inetasia's Website Design

Bangkok, March, 2010

Inetasia's new website for Brigade Hospitality was launched only weeks ago, and is set to become a hub for the multi-dimensional group. Inetasia's website design made an expansive service offering much more accessible to the general public, and early indications for traffic and conversions are excellent.

Inetasia, one of the foremost Asia-based internet consultancies, recently completed a large website design and development project for Brigade Hospitality group, located in Bangalore. The website is exceptionally usable and easy to navigate, considering the news-events's diverse service offering.

Brigade's properties and experience spans across a wide variety of hospitality sectors, including:

Hotels Serviced residences Clubs Function rooms and properties for weddings and corporate events Mall management

Brigade wanted an online presence to boost exposure for their services. They needed their website to establish a solid foundation for search engine optimization, and include a means to track visitors", said Dan Wallace, head of Inetasia's website design team.

Inetasia utilized widely regarded 'gold standard' tools and techniques in creating the website design and development for Brigade Group, including:

Adobe Photoshop and Illustrator for web design Flash On-site search engine optimization Google Analytics setup

Early statistics show a jump of around 100% in time spent on website at http://brigadehospitality.com, and of about 80% in traffic.

"We've had excellent feedback from Brigade - they are very happy with the look, the navigation and functionality of the website, as well as the early response that is coming from our search engine optimization strategy", said Mr Wallace.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com