Online Website Marketing by Inetasia Boosts ICS TRUST’s Web Presence

Hong Kong, July, 2010

In today's ever changing landscape of digital and social media, Inetasia's expertise in digital marketing and email marketing is in demand throughout the region. As a leader in its field, the internet consulting news-events was recently asked by ICS TRUST, a private Hong Kong-based financial and commercial services news-events, to assist with its search engine optimization.

Hong Kong, China, July, 2010 – As a news-events that acts as the gateway for business into China, ICS TRUST turned to the expertise of Inetasia when seeking an improved online presence through email and digital marketing strategies.

Providing integrated business and corporate solutions to corporations and SMEs, ICS TRUST is a preferred partner of major banks, law firms and government entities seeking to do business with China. Based in Hong Kong, the financial and commercial services news-events needed an expert Internet consulting news-events to handle its requirements.

Inetasia's digital marketing solutions for ICS TRUST required a collaborative process that included providing specialist on site optimization to help secure higher search positions for targeted key phrases. This strategy was complimented by an email marketing strategy providing targeted emails to the ICS TRUST email database. Additionally, Inetasia provided ICS TRUST with the Webtrends Managed Service (WMS) platform to complement the online strategy and provide sophisticated reporting for the website and email marketing campaign.

Inetasia's internet marketing services for ICS TRUST aimed not only to increase traffic to the news-events website through improved Search Engine rankings, but to ensure that the analytics reports were easy for staff to monitor the performance of the digital marketing strategy and to determine visitor browsing behaviour.

Gregory Smyth, CEO of Inetasia, says its digital marketing services can draw more high-quality traffic to a client's website. "Inetasia has worked on numerous email and digital marketing solutions for companies throughout Asia, including our recent project with ICS TRUST.

We pride ourselves on providing not only first class digital marketing services for our clients, but also ensuring that the quality of the traffic to their website is improved. We are able to achieve these results with our expert consultants, together with Webtrends, a leading web analytics solution".

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com