Boutique Hotel G Checks In With Inetasia's Digital Marketing Services

Beijing, December, 2010

Beijing, China, December, 2010 – Leading Internet consulting news-events, Inetasia is pleased to announce the renewal of its digital marketing services for one of the leading boutique hotels in Beijing, the stylish and top class Hotel G.

The renewal of digital marketing services sees the relationship between Hotel G and Inetasia move in to its third successful year. Inetasia was initially contracted to design and implement a search engine friendly website that reflected the stylish retro chic of Hotel G.

Inetasia's digital marketing challenge was to not only ensure Hotel G's website remained at the forefront of travel in a competitive tourism market, but to also boost its online presence with a search engine optimization strategy to increase search engine rankings.

With Inetasia's article syndication services, press release writing and distribution, combined with on site optimization, Hotel G's website attracts several thousand visitors each month with a marked increase in online bookings as well.

Inetasia will continue to ensure Hotel G achieves maximum website return on investment with ongoing article submission services and press release syndication.

In addition, Inetasia will run a Pay-Per-Click (PPC) campaign throughout the year. The text advertisements will provide Hotel G with immediate exposure to major search engines. The results of the PPC campaign will be tracked with Webtrends web analytics. The analysis from this reporting will allow Inetasia to assess which advertisements are providing the most conversions, with adjustments to the campaign made as necessary.

Inetasia CEO, Gregory Smyth is excited to be continuing a mutually beneficial affiliation with Hotel G. “Inetasia's work with Hotel G has demonstrated the benefits of specialized digital marketing, particularly with search engine optimization. We are delighted to continue working with Hotel G as it carries on as a market leader in the competitive hotel industry in Beijing."

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com