Novotel and Inetasia Join Forces for LeKids Children’s Charity Website Design

Beijing, March, 2011

Inetasia’s website for the LeKids organization in China has been an excellent marketing and information sharing tool for the charity, which was set up by the Novotel Century Hong Kong.

Beijing, China, March, 2011 – A charity website to benefit disadvantaged children in China was launched this week by leading Internet consulting news-events Inetasia and the Novotel Century Hong Kong Hotel.

This corporate social responsibility initiative of Novotel Century was created just in time for the upcoming Warriors to the Wall bike ride in May, which will raise much-needed funds for underprivileged children in Mainland China. Due to their previous working relationship developing Novotel Century’s own hotel website, Inetasia’s website development for LeKids was undertaken pro bono.

The LeKids charity was created in 2009 by Novotel Century parent news-events, Accor Greater China, in partnership with the Chi Heng Foundation to provide educational support for children who have lost one or both parents to AIDS. It operates an education sponsor program together with the annual Warriors to the Wall bike ride fundraiser.

Inetasia’s services for LeKids included complimentary design and web development, together with technical support, on site optimization and hosting free of charge.

With an online donation function critical for fundraising, Inetasia’s website design, on site optimization and user-friendly interface will provide a platform for LeKids to solicit charitable donations.

Inetasia CEO, Gregory Smyth said it was a privilege to be involved with such a worthwhile project for the benefit of children who do not have access to education. “Inetasia is thrilled to support the valuable work Novotel Century is contributing to the LeKids charity. Our website development will assist LeKids boost their profile and more importantly attract more donors and supporters to raise funds for disadvantaged children in China.”

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com