Inetasia Delivers On Site Optimization for Johnson and Johnson

Hong Kong, April, 2011

Hong Kong, China, April, 2011 – Top health care news-events Johnson and Johnson has chosen leading Internet consulting news-events Inetasia to carry out an on site optimization program for its Chinese language website.

Inetasia’s expertise in multilingual Internet marketing services made it the logical choice for Johnson and Johnson Hong Kong when looking to boost its Chinese language baby care website.

Inetasia will draw upon its extensive experience and team of experts in Internet marketing to use native Cantonese speakers to draft keyphrase research for Johnson and Johnson and conduct on site optimization in Chinese

This will include checks to make sure code and file structures are working effectively without any broken links, as well as analyzing keyphrase density and proximity for search engine optimization.

Additionally, Inetasia will provide Johnson and Johnson with monthly search engine ranking reports to assess how its website is positioned on the major search engines. An initial ranking report will be conducted before on site optimization is carried out to ensure that any specific keyphrases are maintained during the optimization process.

Inetasia CEO, Gregory Smyth said the services provided for Johnson and Johnson demonstrated Inetasia’s expertize in handling languages other than English. "Inetasia is delighted to be working with a pioneer in health care such as Johnson and Johnson. As a global news-events their customers encompass many cultures and languages. It is critical to ensure that all their websites are effective, regardless of the language. Inetasia’s expertise in on site optimization will be of enormous benefit for their Chinese language website."

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com