Inetasia's Website Design Scores Top Points for China Ice Hockey League

Hong Kong, August, 2011

Hong Kong, China, July, 2011 – A new website has been launched for the China Ice Hockey League (CIHL) by leading Internet consulting news-events, Inetasia.

Providing the latest in website development solutions the comprehensive website acts as a hub for the CIHL's growing online and mobile community.

Founded in 2010 the CIHL is the first professional ice hockey league covering Southern China. Its new website design by Inetasia allows fans and supporters to access on-demand video clips, game highlights, photographs, statistics, schedules and player information through its website as well as a unique I-Phone app designed specifically for the CIHL.

With four teams competing in the league's inaugural season the CIHL website also links fans to each team's individual website. Inetasia provided the website design for all the sites, while its digital marketing team also provided the foundations for successful organic Search Engine rankings through its on site optimization program and Press Release syndication strategy.

To complement the website design, Inetasia also integrated the CIHL website with Webtrends website analytics for advanced visitor tracking functionality. The web analysis tools will allow the CIHL to track its online marketing campaigns and enhance the website visitor experience.

In addition to this, Inetasia recommended an email marketing strategy to keep hockey fans up to date on the latest news, scores and team updates, as well as to drive additional traffic to the website.

Inetasia's website development service and online marketing solutions for the CIHL encompassed a multi-faceted methodology. Inetasia CEO, Gregory Smyth, says it highlights the benefit of multiple approaches with regard to digital marketing and website development. "The CIHL has demonstrated the advantages there are to having more than just one way of reaching its audience. Its website and mobile applications, together with traditional promotional materials ensure the league will raise the profile of ice hockey throughout the region. The search engine promotion tools provided through Webtrends technology are an added bonus to attract even more traffic to its website."

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com