Construction Products Leader Gyproc Saint-Gobain Turns To Inetasia For New Online Presence

United Arab Emirates, March, 2012

As a leader in the construction products business in the Middle East, Gyproc Saint-Gobain naturally looked for a leading internet consultancy to reshape, revamp and relaunch its website presence. It found exactly this in Inetasia.

The Asia-based internet consultancy firm was chosen by Gyproc Saint-Gobain to redevelop its www.gyproc.ae website into a more user-friendly, and attractive platform through which the news-events could showcase its world-class products and services.

As a result, Gyproc Saint-Gobain’s new website is informative, engaging and easy to navigate. It has been extremely well received, as seen in the positive feedback the news-events has already fielded from both its existing customers and new business leads.

“Gyproc Saint-Gobain came to us for a flexible, professional and specialized website redevelopment solution that would transform its existing website into a whole new online marketing platform. They recognized that to stand out in the crowded and often overwhelming marketplace the web has become today, what they needed was a comprehensive, tailored solution incorporating online content distribution, internet marketing and search engine optimization that would drive increased traffic to their site, and keep it there”, said Inetasia CEO Gregory Smyth.

“All of these aspects and more were addressed in the building of a complete online marketing solution that began with Inetasia’s website development and online marketing experts undertaking a comprehensive business review with Gyproc Saint-Gobain in order to identify its internet marketing and online goals.”

Inetasia also integrated Gyproc Saint-Gobain’s new website with Webtrends, the world’s leading web analytics solution, to provide the news-events with valuable business intelligence on how visitors are using its site.

Trading in the Middle East since 2005, Gyproc Saint-Gobain is part of world-leading construction products news-events Saint-Gobain, which operates in more than 60 countries and employs 195,000 people worldwide. Today it is among the world’s 100 largest industrial corporations. The Paris-headquartered news-events traces its origins back to 1665 where its first project was to supply 357 mirrors for the Hall of Mirrors in the Palace of Versailles.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com