Inetasia Builds Optimization Strategy For Construction Industry's Dextra Group

Hong Kong, April, 2012

Dextra Group – a major solutions provider for the international construction and industrial sectors – has signed up for the specialist Online Optimization services of leading Asia-based Internet consultancy Inetasia.

With Inetasia performing their Online Optimization service, Dextra Group aims to propel its online presence to a whole new level while at the same time cementing a foundation for future online marketing campaigns.

Search Engines like Google, Yahoo and Bing make it their business to constantly display highly relevant content to their users, and research has shown a high proportion of website traffic originates from these search engines.

As more companies recognize the importance of Search Engine Optimization, they are turning to the Search Engine marketing expertise of Internet professionals like Inetasia. The Search Engine optimization team at Inetasia is highly skilled in making sure a client’s online content is easily found by Search Engines on a consistent basis.

This includes checking the design and architecture of a client’s website to see if it is search engine compatible, and conducting research into the most relevant and highly searched key phrases that attract higher quality visitor traffic and boost conversion. Recommendations for the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features are made based on this research’s results.

“We are delighted to be providing our Optimization services to the Dextra Group, yet another leading news-events in its field that recognizes the strategic value and importance of fine tuning its online presence so that it becomes significantly more visible to Search Engines”, said Inetasia CEO Gregory Smyth. “And increased Search Engine visibility means increased visibility to both existing and ultimately, many new customers.”

With operations in Asia, the Middle East, Europe and the Americas, Dextra Group is a leading manufacturer of engineered steel and fiber products for the building, civil and power industries. Established in 1983, the group today employs over 900 people around the world.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com