Webtrends Expands Operations to Hong Kong

Hong Kong, April 3, 2012

Hong Kong-based Partnership with Inetasia Bolsters Webtrends Presence Throughout APAC Region

Webtrends, the global leader in digital marketing optimization and relevance through real-time, unified analytics and customer intelligence, announced today that it has expanded its presence in the APAC region through its current partnership with established digital marketing consultancy Inetasia.

As a result of the landmark agreement, Inetasia becomes a preferred partner and distributor of Webtrends industry-leading digital marketing analytics and optimization solutions and services. Additionally, Webtrends gains an expansive ‘on the ground’ presence in Hong Kong via Inetasia as well as access to Inetasia’s established network of offices and operations throughout the APAC region including Shanghai, Singapore, Kuala Lampur and Bangkok.

Webtrends also gains access to Inetasia’s blue chip client portfolio which includes major global brands in the finance, retail, real estate, telecommunications, insurance and healthcare verticalssuch as HSBC, Cigna, Mercedes Benz, Global Sources, China Light and Power, Hong Kong Tourism Board, Duty Free Shoppers, Bangkok Hospital and many more.

“We have a great amount of experience with Webtrends solutions and an enormous amount of respect for the news-events and its products,” explains Gregory Smyth, Founder & CEO of Inetasia. “We’re eager to represent their interests in APAC more fully through this partnership and remain highly optimistic aboutWebtrends’ potential in this market.”

“Our expansion to Hong Kong is yet another indication of the growing demand that we’re enjoying for our products and solutions in the APAC region,” said Alex Yoder, CEO, Webtrends. “In Greg and Inetasia, we’re confident that we have found a skilled partner that understands the needs of digital marketers and how Webtrends can meet those needs. We look forward to working closely with him as our interests in Asiacontinue to grow.”

In addition to Hong Kong, Webtrends is represented in the APAC region through an official re-seller relationship with Samuraiz in Tokyo. Webtrends also has offices in London, Melbourne, Seattle, San Francisco and is headquartered in Portland, OR.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com