Hong Kong Airlines Jetting Toward Greater Online Success With Webtrends Analytics From Inetasia

Hong Kong, May, 2012

Leading Asia-based Internet consultancy Inetasia has welcomed Hong Kong Airlines to the growing number of its clients seeking to benefit from the strategic website analysis and advanced custom analytics offered by Webtrends Analytics.

Webtrends Analytics is a world-leading solution for companies and organizations that prefer to secure and maintain their customer information on their own servers and behind their own firewall. Business entities that deal with client transactional data, and place a high value on client privacy and data ownership are turning to the much trusted web analytics power and tracking accuracy that Webtrends Analytics On Premises offers.

Hong Kong Airlines – which flies from its Hong Kong base to numerous cities in mainland China as well as Okinawa, Taipei, Bangkok, Phuket, Bali, Hanoi, Berlin and Brussels – is now using Webtrends Analytics to track and analyze visitor traffic to its website which features English, Chinese and Japanese language versions. They will also be able to track how its digital marketing campaigns are received and acted upon in the online marketplace and view the performance and efficiency of its online booking system.

Webtrends analytics software is one of the most sophisticated reporting and decision-making tools available. It offers insights on campaign performance, search engine marketing effectiveness and ways to improve conversions and retain customers. Inetasia, the Asian distributor of Webtrends, has been working with leading organizations around the Asian region, enabling businesses to effectively analyze and optimize their online marketing activities. Webtrends transforms raw data from a client’s website in to easy to read reports to gain a deeper understanding of its customers and business. Using intuitive analysis and reporting interfaces in real-time translates into up-to-the-minute data on key metrics alongside equivalent historical trends that are housed by the client.

“The complex and detailed nature of visitor traffic flow to Hong Kong Airlines’ website and the wide-ranging socio-cultural characteristics and geographic spread the news-events’s digital marketing and other online activities need to address, lends itself to the powerful analytics and indepth reporting that Webtrends Analytics on Premises delivers”, said Inetasia CEO Gregory Smyth.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com