GCP Hospitality Debuts Unplugged Edition Thanks To Inetasia

Bangkok, July, 2012

Making its much anticipated debut this month is Unplugged Edition, a new dynamic boutique hotel booking platform by GCP Hospitality that brings together outstanding boutique hotels in China, Hong Kong, Thailand and Myanmar

Leading Asia-based Internet consultancy Inetasia designed and built www.unpluggededition.com which features Hotel G Beijing, Residence G Hong Kong, The Strand Yangon and in Thailand, Pullman Bangkok Hotel G and Pullman Pattaya Hotel G. The Unplugged Edition properties all offer a lifestyle design concept, stylish and inviting guestroom accommodation, innovative restaurants and bars, great location and efficient, friendly service.

Visitors to the website can find detailed information on each property including the various guestroom categories and facilities available. They can also update themselves on special deals and other promotions being offered by the hotels. If customers join the Unplugged Edition club, they also become eligible for offers of member’s room discounts of up to 50 per cent.

A booking tool developed by Inetasia specifically for the Unplugged Edition website enables quick and easy room reservation and confirmation at the featured hotels. Visitors can print out a reservation receipt as well as a hotel location map. An advantage for the hotels themselves is that the booking tool allows them to manage room rates and availability displayed on the site.

GCP Hospitality aims to strategically grow Unplugged Edition into the promotional and booking platform of choice for more and more hotels in the Asian region. Central to achieving this is the complete online solution that Inetasia brings to the organization. Custom-tailored for Unplugged Edition, it incorporates not only the website but also integration with world-leading web analytics solution Webtrends for the provision of valuable data on traffic to the site, Search Engine optimization features and content syndication services to help secure higher search positions for targeted key phrases that lead to more site traffic and conversions.

“While a website itself can be eye-catching, engaging and easy-to-use, it is the effective Search Engine marketing results, online content distribution, tracking tools and business intelligence provided through website analysis data that can help lift an online platform like Unplugged Edition to a whole new level”, said Inetasia CEO Gregory Smyth.

Inspired by the retro chic of the 1960s, the 110 room Hotel G Beijing is located in the Chinese capital’s fashionable entertainment district of Sanlitun. In Thailand, the 469 room Pullman Bangkok Hotel G enjoys a central city location while an hour’s drive away is the 353 room Pullman Pattaya Hotel G in this long-time seaside resort city. Built in 1901, the 31 room The Strand Yangon in Myanmar’s largest city is considered one of Southeast Asia’s finest colonial hotels. Due to open in 2013, the 43 room Residence G Hong Kong is ideally situated in the heart of Kowloon’s vibrant Tsim Sha Tsui district.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com