Inetasia To Design Cutting Edge Website For Lifestyle Hotel Residence G

Hong Kong, November, 2012

With its new lifestyle hotel Residence G Hong Kong fast taking shape in Kowloon’s bustling Tsim Sha Tsui district and nearing its 2013 opening, GCP Hospitality has again turned to leading Asia-based internet consultancy Inetasia to create a dynamic and stylish website that will do the new property proud.

Inetasia is the same firm behind the development and launch in July 2012 of the Unplugged Edition website that features a collection of lifestyle boutique hotels in China, Hong Kong, Thailand and Myanmar including Residence G Hong Kong. Along with promoting these properties, the site incorporates a customised booking tool developed by Inetasia through which room reservations can be made and confirmed at the hotels.

Inetasia takes a flexible business-driven approach to website development and optimization, and its first priority will be to sit down with GCP Hospitality and the Residence G Hong Kong team to clearly establish and define their online goals. From there, Inetasia’s website designers, online content distribution and online marketing experts will develop a complete online solution that is custom-tailored and geared specifically to achieving those goals.

A key element of the Residence G Hong Kong website will be integration, which is central to Inetasia’s website development strategy. The website will be fully integrated with Webtrends, the world’s leading web analytics solution, for accurate and actionable results. All the coding will be search engine friendly for search engine optimization and effective search engine marketing, and content syndication services will help secure higher search positions for targeted key phrases thatand lead to more website traffic and conversions.

“The integration with Webtrends will provide Residence G Hong Kong with valuable web analytics data, delivering the hotel business intelligence on how visitors use its site. This is essential to getting the most out of an online presence that seeks to attract, retain and achieve visitor conversion”, said Inetasia CEO Gregory Smyth.

When it opens in 2013, Residence G Hong Kong will offer guests a cutting edge, in-vogue style accommodation experience in which the emphasis is on a ‘vibrant lifestyle’. Its 43 chic guestrooms will range from deluxe to loft-style penthouse and come in the categories of Good Room, Great Room, Greater Room and Greatest Room. The hotel’s location sees it conveniently close to the popular shopping and dining hotspot that is Nathan Road, as well as Kowloon Park and Tsim Sha Tsui MTR (Mass Transit Railway) station.

“Naturally, Residence G Hong Kong wants a cutting edge website to suitably reflect the cutting edge accommodation experience it will offer – a dynamic online presence that will shine bright and stand out in the congested and sometimes daunting marketplace the web is today”, said Smyth.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com