Inetasia Steers Unithai Toward New And Improved Online Presence

Hong Kong, November, 2012

Prominent Thai shipping news-events Unithai has chosen leading Asia-based Internet consultancy Inetasia to steer it on a new course toward a vastly improved online presence that is lively, engaging and custom-tailored to its specific online needs.

As a first step, Inetasia’s website designers and online marketing experts will meet with the Unithai team to discuss in detail the goals and objectives the shipping news-events has in revamping its online presence.

Among Inetasia’s areas of expertise is On Site Optimization, a vital component of achieving increased visibility of a website on major search engines like Google, Yahoo and MSN. Just as search engines make it their business to display highly relevant content for their users, Inetasia’s search engine optimization experts make it their business to ensure a client’s website constantly contains such content.

Inetasia will conduct research to determine the best key phrases to use in building a solid search engine presence for the shipping news-events. Recommendations will be made to the client on the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other features of its website.

The custom-tailored online solution Inetasia is putting together for Unithai also includes integration with a content management system that allows the client to make updates when desired, and a flexible 12 month support program to assist the client in making those updates.

“Inetasia prides itself in achieving for companies like Unithai an online presence that exceeds their expectations, and one that is eye-catching, user-friendly, productive and business driven all at the same time”, said Inetasia CEO Gregory Smyth. “We know what it takes to deliver our clients the ‘stand out from the crowd’ presence they desire, in what is a very competitive and demanding online environment.”

Unithai Group is a part government-owned, multi-faceted international organisation involved primarily in shipping, logistics and shipyard and offshore-engineering operations. Included in its portfolio is the operation of Thailand’s largest shipyard located within the country’s main international seadeep-sea port of Laem Chabang, and the purpose-built Unithai Container Terminal on the Chao Phraya River in a highly industrialized area of Samutprakarn province east of Bangkok.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com