Leading Boutique Hotels Bring In Inetasia To Run Successful Email Marketing Campaigns

Hong Kong, December, 2012

Two of Thailand’s leading boutique hotels – Pullman Bangkok Hotel G and Pullman Pattaya Hotel G – have enlisted the email marketing expertise of leading Asia-based internet consultancy Inetasia to conduct their next campaigns.

Through Site Manager Direct, Inetasia will provide both hotels a complete solution for their email marketing, in the form of a robust and scalable email marketing platform. The internet consultancy will distribute online flyers, newsletters and ads for the Bangkok and Pattaya properties, promoting their accommodation and facilities, special deal offerings and other important news. Detailed summary reports containing statistical analysis on the performance of the email campaigns will be prepared for both properties in order for the client to measure the effectiveness of each campaign.

Among the key objectives for Pullman Bangkok Hotel G and Pullman Pattaya Hotel G in their email marketing campaigns, are to retain their existing online customer audience while expanding that base at the same time by driving new traffic to their websites and ultimately turning that traffic into conversions.

“It is a dynamic business-driven integration of precision delivery and in depth analysis that will enable Pullman Bangkok Hotel G and Pullman Pattaya Hotel G to focus on sending out the most attractive email content in the most appropriate format, to maximise their online ROI”, said Inetasia CEO Gregory Smyth.

“Site Manager Direct enables companies to engage in productive online marketing campaigns which stand out from the mass of e-mails and other content people receive constantly. Achieving this is a key step in successful online marketing that produces results.”

The 469 room Pullman Bangkok Hotel G enjoys a central city location in the Thai capital while an hour’s drive away is the 353 room Pullman Pattaya Hotel G in the kingdom’s long-time seaside resort city. Both properties are members of Unplugged Edition (www.unpluggededition.com), a website designed and implemented by Inetasia featuring outstanding boutique hotels in China, Hong Kong, Thailand and Myanmar in a dynamic and user-friendly online platform complete with a customised booking tool.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com