Inetasia and Hotel G Beijing Book New Digital Marketing Services Contract
Hong Kong, January, 2013
Hotel G Beijing has renewed its digital marketing services contract with leading Asia-based Internet consultancy Inetasia, continuing their successful relationship into a sixth year.
Inetasia was initially contracted to design and implement a Search Engine friendly website for the Beijing boutique hotel that would improve its online presence and generate increased business through the Internet. Since then the relationship has grown and Inetasia now delivers Hotel G Beijing industry-leading digital marketing services which include article and press release syndication, link building and a Pay Per Click (PPC) campaign across multiple Search Engines.
Inetasia’s digital marketing expertise has proved particularly successful in attracting and maintaining additional website traffic for Hotel G Beijing, by significantly enhancing the property’s online visibility and branding. Organic Search Engine optimization carried out by Inetasia has vastly improved Hotel G Beijing’s rankings on the first pages of Google, Yahoo and MSN.
The Pay Per Click campaign integrated into the digital marketing strategy has enabled Hotel G Beijing to reach a wide array of target groups and to tactically rotate promotions through the year, while boosting its exposure to the major Search Engines. Performance of the campaign is tracked by Webtrends, the world’s leading web analytics solution, to provide valuable analysis data that is used to tweak the ad material when needed and further increase conversions.
The press release and article syndication carried out by Inetasia is also designed to boost the hotel’s Search Engine visibility and rankings, by raising its profile online and generating high quality traffic.
“We are thrilled Hotel G Beijing is continuing its affiliation with us,” said Inetasia CEO Gregory Smyth. “Our specialized digital marketing services, in particular to do with Search Engine optimization, have been very successful in achieving what Hotel G Beijing wanted from its online presence, and this is something we will be continuing to provide the hotel.”
Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
For more information, please contact Gregory Smyth, CEO