Financial Portal IDO banks on Inetasia for Digital Marketing Expertise

Bangkok, June, 2013

Online financial planning portal Invest Direct Online banks on the expertise of leading Asia-based Internet consultancy Inetasia, with the goal of gaining a more enhanced and productive online presence.

Invest Direct Online (IDO) provides expatriates and their families with financial planning tools, products and services tailored to their requirements in Asia, the Middle East, Russia and South America. Wanting to increase the lead-generating capacity of its website, it has turned to Inetasia for a custom-tailored, flexible and business-driven solution.

The Inetasia strategy developed for IDO centres around a new and improved website that is Search Engine friendly combined with an Online Optimization program, designed to provide a solid foundation for the website’s visibility on major Search Engines like Google, Yahoo and MSN. Research has shown a high proportion of website traffic originates from these search engines.

The IDO website to be created by Inetasia will have a design and architecture that is search engine compatible. All coding will be done with search engine optimization and effective search engine marketing in mind. For users, the portal will be eye-catching, informative and engaging.

Integration is a central element of Inetasia’s website development strategy. The new IDO portal will be fully integrated with Webtrends, the world’s leading web analytics solution, for accurate and actionable results on website visitor tracking and behaviour.

In collaberation with the construction of the website, the On Site Optimization program will incorporate research done by Inetasia’s search engine optimization team into the most relevant and highly searched key phrases that can boost high quality visitor traffic to the new IDO website and increase conversion. The research results will be used in recommending the most effective page titles, meta descriptions, content, H1 tags, anchor tags and other website features.

“Having an online presence that is successful in broadening a brand’s exposure in a business driven manner that produces results and enhances ROI, is a common objective among the myriad companies and organizations which populate today’s internet. Inetasia specializes in achieving this objective for our clients and we are delighted to now be embarking upon such efforts for IDO”, said Inetasia CEO Gregory Smyth.

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com