Pullman Bangkok Hotel G Reserves Inetasia for Another Year of Services

Bangkok, December, 2013

Keen to continue benefiting from the email marketing expertise and creativity of Inetasia, Pullman Bangkok Hotel G has renewed its Email Marketing Services contract with the leading Asia-based Internet consultancy for another year.

One of Bangkok and indeed Thailand’s leading boutique hotels, Pullman Bangkok Hotel G first enlisted the email marketing services of Inetasia in December 2012. More than satisfied with the results in the first year, the property had no hesitation in continuing the relationship and at the same time, expanding upon it.

The centrally located 469 room hotel has now also contracted Inetasia to grow its social media presence, which will see the Internet consultancy take charge of Facebook marketing for Pullman Bangkok Hotel G. Inetasia’s online marketing experts have already begun working on banner advertising designed to increase Likes on the hotel’s Facebook page and produce the best possible Click Through Rate.

In terms of email marketing, Inetasia will continue to provide Pullman Bangkok Hotel G with a complete solution for this in the form of Site Manager Direct, a robust and scalable email marketing platform. This involves the distribution of a monthly newsletter, online flyers and other EDMs to the hotel’s extensive database, promoting its accommodation and facilities, special room deals, restaurant offers and other news. Statistical analysis of the performance of these email campaigns is provided to the property to gauge visitor behaviour.

Importantly, the various elements of this email marketing solution are provided in quick turnaround time. In today’s crowded and intensely competitive internet marketplace, hotels like Pullman Bangkok Hotel G need to have their marketing messages distributed quickly as well as strategically.

Another key email marketing objective that Inetasia has been fulfilling for Pullman Bangkok Hotel G, is retaining the hotel’s existing online customer audience while also expanding that base by driving new website traffic and turning this traffic into conversions.

“Inetasia prides itself on creating and implementing for its clients stand-out-from-the-crowd online marketing campaigns that are intuitive, productive and delivered quickly. Email marketing can prove an important marketing technique if done correctly, something our strong design and internet marketing teams have built a reputation on proving”, said Inetasia CEO Gregory Smyth.

“We couldn’t be happier that Pullman Bangkok Hotel G has chosen to build further on the successful relationship with us at Inetasia.”

About Inetasia

Inetasia provides a range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.

Inetasia's flagship clients include major local and multinational corporations such as HSBC, Visa, Deutsche Bank, Hong Kong Trade Development Council, Bangkok Hospital, Accor Asia Pacific, Philippine Airlines, Shangri-La Hotels and Resorts, Hong Kong Tourism Board, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com