Inetasia Building Bridges To Internet Success For The Bay Bridge Hong Kong Hotel & Serviced Apartments
Hong Kong, January, 2014
The Bay Bridge Hong Kong Hotel & Serviced Apartments is continuing with a very successful digital marketing partnership it forged a year ago with Inetasia, a leading Internet consultancy firm based in Hong Kong.
Inetasia will continue to provide The Bay Bridge Hong Kong Hotel & Serviced Apartments with a complete suite of services that includes Internet consulting, On Site Optimization auditing, online article distribution, Pay Per Click (PPC) campaigning, Facebook advertising, email marketing, website support, hosting and Webtrends - the world’s leading web analytics solution.
In the first year of their working partnership, Inetasia designed and launched a new website for the property that was eye-catching, engaging and search engine-friendly all at the same time. This is linked to a custom-designed booking tool from Inetasia that enables quick and easy room reservations.
The Bay Bridge Hong Kong Hotel & Serviced Apartments now enjoys a much higher online profile and more productive Internet presence, thanks to Inetasia’s in-depth research into and use of competitive keyphrases which drive increased traffic to the property’s website and achieve a high conversion rate.
The integration of Webtrends into the services being provided by Inetasia gives The Bay Bridge Hong Kong Hotel & Serviced Apartments strategic and useable data on website visitor behavior, conversion and revenue. This allows the property to effectively track and monitor Return on Investment (ROI).
With the extension of their working partnership, Inetasia’s On Site Optimization efforts are sure to continue increasing the visibility of The Bay Bridge Hong Kong Hotel & Serviced Apartments’ website to and on search engines like Google, Yahoo and Bing.
Article submission to a wide range of online channels will continue, aimed at further building relevant content online and sending yet more traffic to The Bay Bridge Hong Kong Hotel & Serviced Apartments website, as well as helping with organic search engine optimization. Ongoing directory submission to top directories like Yahoo, Business.com and Best of the Web benefits search engine rankings by providing domain credibility.
The Pay Per Click (PPC) campaign on Google and Yahoo as well as the Facebook advertising campaign is designed to boost the website traffic further and improve the overall branding of the property.
“The decision to continue such a successful strategic working partnership such as that developed between The Bay Bridge Hong Kong Hotel & Serviced Apartments and Inetasia is always pleasing and much-welcomed. For us at Inetasia it is rewarding to see our Internet expertise delivering substantial and measurable results when it comes to Return on Investment for our clients”, said Inetasia CEO Gregory Smyth.
Inetasia improves the digital marketing efforts of Asia’s top enterprises by providing them with a business optimization and analytics framework that cultivates success in today’s data driven market. Since 1999, we have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, we have shaped our solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing our clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.
Our integrated solutions include digital intelligence, unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, our experienced professional services team helps our clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including Shangri-La, HSBC, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board. Learn how we can help your organization achieve digital marketing success today!
For more information, please contact Gregory Smyth, CEO