The Tag Of Success! Inetasia Brings ObservePoint’s Tag Auditing Expertise To Asia-Pacific

Hong Kong, March, 2014

Leading Asia-based Internet consultancy Inetasia has signed a distribution agreement with industry frontrunner in the highly specialized field of tag auditing solutions ObservePoint, to bring its data accuracy tools to the Asia-Pacific market.

With the online business environment becoming more reliant on big data and web analytics, there is an ever increasing focus on the need for data that is highly accurate. ObservePoint has earned itself a reputation for providing quality assurance tools that improve the quality and reliability of web analytics data and thus boost the confidence of companies in their data-driven decisions.

“Considering their respective fields of expertise, the strategic cooperation Inetasia and ObservePoint have forged makes total sense. It is a natural synergy between the tag auditing solutions and tag management ObservePoint is known for and the industry-leading big data solutions and web analytics services Inetasia, likewise, is known for”, said Inetasia CEO Gregory Smyth.

Effective tag auditing is fast becoming a necessity in web analytics. Demand is growing for premium tag auditing solutions which ensure accuracy and legal compliance of tag data collection.

ObservePoint audits virtually any data-collection technology, including web analytics tags, advertising tags, multivariate testing tags, video measurement tags, tag management tags, eCommerce tags, Voice of Customer tags, Lead Tracking tags and proprietary tags. It is constantly expanding its tag database with the addition of new tags, while also updating existing tags.

Indepth yet easy-to-read reports are provided for every page, every tag on every page and every variable in every tag.

And when it comes to missing tags, ObservePoint’s tag detection technology is more than just a code check - its patented process simulates a human user and a real browser, then determines what data is being communicated between website, user’s browser and online data provider.

Thanks to the new distribution agreement, Inetasia clients throughout Asia-Pacific can enjoy increased access to ObservePoint’s tag auditing solutions for enterprise-class businesses, small businesses and web analytics consultants. Also available is a one time audit option and a debugger option.

“ObservePoint’s proven know-how in tag auditing and management is a superb addition to Inetasia’s portfolio of products, and supports well our continued growth in the Asian region”, said Smyth.

About Inetasia

Inetasia improves the digital marketing efforts of Asia’s top enterprises by providing them with a business optimization and analytics framework that cultivates success in today’s data driven market. Since 1999, we have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, we have shaped our solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing our clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.

Our integrated solutions include digital intelligence, unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, our experienced professional services team helps our clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including Shangri-La, HSBC, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board. Learn how we can help your organization achieve digital marketing success today!

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com