Unplugged Edition Boutique Hotels Extend An Enjoyable, Successful Stay At Inetasia

Hong Kong, April, 2014

Thousands of new loyalty club member subscriptions. Hundreds of high-end room bookings. Solid search engine rankings and steadily increasing visitor traffic. These are some of the key benefits enjoyed by boutique hotel website Unplugged Edition in its first year of operation.

GCP Hospitality - the hotel management company that launched Unplugged Edition in July 2012 - has renewed its digital marketing contract with Inetasia, a leading Asia-based internet consultancy firm that designed and built www.unpluggededition.com

For over a decade, Inetasia has been providing big data solutions and web analytics services to leading organizations and companies across Asia. It is this expertise that has been instrumental in the success of the Unplugged Edition online platform.

The Unplugged Edition solution includes integration with world-leading web analytics solution Webtrends for the provision of strategic data on visitor traffic and behaviour, as well as detailed goal conversion for each hotel booking. Webtrends also provides insight into revenue on a per campaign basis and this allows Unplugged Edition to review meaningful reports on its Pay Per Click (PPC) activity, email marketing, Facebook marketing and Search Engine Optimization. These are reports that accurately show the Return on Investment (ROI) for each campaign and internet marketing strategy.

"With its custom-tailored solution, Inetasia has given Unplugged Edition a holistic view of its digital customers through which it can effectively measure, analyze and optimize its online presence. This has resulted in higher position and keyphrase rankings on search engines like Google, Yahoo and Bing, increased visitor traffic and boosted brand awareness", said Inetasia CEO Gregory Smyth.

GCP Hospitality aims to build Unplugged Edition into the promotional and booking platform of choice for lifestyle and design hotels in Asia and select worldwide destinations. As Unplugged Edition member properties, these offer guests out-of-the-ordinary experiences, stylish accommodation, tailor-made services, strong design elements and lively restaurants and bars.

The Unplugged Edition portfolio currently includes hotels in Myanmar, Thailand, China, Hong Kong and San Francisco. They are The Strand Yangon, Pullman Bangkok Hotel G, Pullman Pattaya Hotel G, Residence G Hong Hong (By Hotel G) and the newly-joined Beach Republic Koh Samui, The Opposite House, Beijing, and Hotel G San Francisco.

Unplugged Edition provides information on each property including guestroom categories, facilities and location, as well as details on room rate offers and restaurant and bar promotions. Free to join is the Unplugged Edition membership program that offers room discounts of up to 50 per cent.

Inetasia developed an intuitive booking engine specifically for the Unplugged Edition website. This enables quick and easy room reservation and confirmation at the featured hotels. For the properties themselves, the booking engine allows them to manage their displayed room rates and availability though an easy to use interface.

About Inetasia

Inetasia help clients consolidate, integrate and quantify online initiatives and solutions. Our integrated web-based marketing platform provides consolidated reporting from impression to conversion, to generate ROI quickly and efficiently for all online marketing initiatives. Inetasia provides clients with a complete, end-to-end solution, with a strong emphasis on integration of solutions and detailed reporting for maximum return on investment. As the official Webtrends distributor in Asia, Inetasia is a leader in the ever evolving digital measurement landscape encompassing mobile, social, and web. From the initial design and implementation of a website or portal, through search engine optimization and online marketing, to statistical analysis and consulting, Inetasia provides the tools and expertise to help our clients succeed online.

Our dedicated expert consultants and support staff have worked with the most admired and established brands in Asia. Our flagship clients include major local and multinational corporations such as HSBC, Cigna, Manulife, Blue Cross, Standard Life, Prudential, Hong Kong Trade Development Council, Hong Kong Tourism Board, Shangri-La Hotels and Resorts, Mercedes Benz, JobStreet, Bangkok Hospital, Bank of Ayudhya, and Thai Airways.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com