Inetasia Delivers Webtrends Analytics Solution For Global Sources

Singapore, April 2016

Business-to-business media company and Greater China trade facilitator Global Sources has enlisted Inetasia to implement Webtrends On Demand to analyze data and capture actionable insights from its digital properties in order to increase effectiveness of its online initiatives.

Webtrends On Demand will offer Global Sources - a long time Inetasia client - powerful and insightful unified analytics capabilities across web, social and mobile channels. With Webtrends on Demand, Global Sources will have at its fingertips one of the most sophisticated and comprehensive analytics solutions available.

Key to the deal was Inetasia’s ability to outline the solutions roadmap in maturity phases. This process began with operational reporting, measuring and analyzing Global Sources’ current data, and proceeding to incorporate multivariate testing to create in-session customer segmentation. As a result, Global Sources’ customers have benefitted from increasing personalization across all digital properties.

Going forward, Webtrends On Demand will provide Global Sources with detailed and actionable unlimited data collection (no sampled data) on market reach, response rates and overall success of online and digital activities. In addition to being a multi-channel platform, Webtrends On Demand’s benefits include data privacy and security, comprehensive reporting, scalability, a marketing-friendly interface and easy integration with other systems via API, resulting in a reduction of IT involvement.

Together with Inetasia’s expertise in analyzing strategic business intelligence, Webtrends on Demand presents Global Sources with a powerful unified analytics solution necessary for better understanding and expanding its diverse network of reliable exporters.

“Inetasia’s Professional Services team is pleased to work alongside Global Sources to ensure adequate training on the solution. Webtrends on Demand provides the comprehensive reporting Global Sources requires in order to make informed business decisions,” said Inetasia CEO Gregory Smyth. “With no hardware to manage, migration to Webtrends on Demand is seamless, with Global Sources benefitting from increased flexibility in resource allocation.”

About Global Sources

Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China.

The core business facilitates trade between Asia and the world using English-language media such as online marketplaces (GlobalSources.com), trade shows, magazines, and apps.

More than 1 million international buyers, including 95 of the world's top 100 retailers, use these services to obtain product and company information to help them source more profitably from overseas supply markets. These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads andwin orders from buyers in more than 240countries and territories.

Now in its fifth decade, Global Sources has been publicly listed on the NASDAQ since 2000.

About Inetasia

Inetasia provides big data, analytics services, and data-driven Digital Marketing solutions that generate a quantifiable return on investment for our clients. Our digital solutions and measurement expertise allows organizations to effectively track campaigns from impression to conversion while addressing the demands of a multichannel digital world. As the official Webtrends distributor in Asia, Inetasia provides advanced analytics services and optimization solutions for major local and multinational corporations. With headquarters in Hong Kong, and offices in Bangkok, Singapore, and Taipei, the Inetasia staff has in-depth experience and a proven track record of success in helping clients achieve their Digital Marketing, analytics and optimization goals.

Operating as two distinct divisions (solutions and optimization), Inetasia staff has worked with some of the most recognized and respected organizations and brands across Asia. Some of our flagship clients include HSBC, Prudential, NBA, iFast Financial, Global Sources, Thai Airways International, Minor International, Asian Development Bank, Six Senses and Shin Kong Life Insurance Co.

For more information, please contact Gregory Smyth, CEO
gsmyth@inetasia.com